SIMPLE is first residential real estate brokerage firm designed specifically for sellers. After 16 years as a successful team at Corcoran, Louisa Gillen and Chris Palminteri created SIMPLE as a solution to two glaring problems with the industry -inflated commission fees and lack of transparency. The standard 6% commission fee used to make sense due to the high cost of marketing, but today, third-party real estate websites provide worldwide exposure for essentially no cost. SIMPLE is designed to protect sellers from being gouged by big brokerages. Its forward-thinking model is financially smart, fully transparent and service driven. This means goodbye to inflated commission fees, six-month exclusive agreements and agent-centric sales models. And, hello to SIMPLE’s hybrid fee structure, three-month exclusive agreements and a brokerage designed to keep more money in sellers’ pockets.