Simple is changing the game.

SIMPLE is first residential real estate brokerage firm designed specifically for sellers. After 16 years as a successful team at Corcoran, Louisa Gillen and Chris Palminteri created SIMPLE as a solution to two glaring problems with the industry -inflated commission fees and lack of transparency. The standard 6% commission fee used to make sense due to the high cost of marketing, but today, third-party real estate websites provide worldwide exposure for essentially no cost. SIMPLE is designed to protect sellers from being gouged by big brokerages. Its forward-thinking model is financially smart, fully transparent and service driven. This means goodbye to inflated commission fees, six-month exclusive agreements and agent-centric sales models. And, hello to SIMPLE’s hybrid fee structure, three-month exclusive agreements and a brokerage designed to keep more money in sellers’ pockets.

Why simple is different.

*The standard 6% commission fee no longer makes sense.
We devised a modern fee structure relevant for today’s real estate landscape.
*Big brokerage houses focus on agent retention and buyer acquisition.
We are designed specifically for sellers.
*The conventional brokerage model is outdated and obscure.
We are forward thinking, financially smart and fully transparent.
*Champagne parties, glossy brochures and string quartets do not sell apartments.
We do.

"We bought and sold two homes with Chris and Louisa and made a profit on both of them. Their guidance and patience through the whole process always kept us at ease even when situations got stressful. We mostly appreciated their honesty and candor because we knew we could trust them. As a result, we have referred them to all of our friends."
Doug and Kaye (Soho & West Village)
"We have worked with Louisa and Chris four times over the years to buy and sell, and they delivered fantastic results each time! With our last apartment, they successfully negotiated a multiple bid situation concluding in another great price. Thanks Guys!"
Jess and Craig (Tribeca)
"Louisa and Chris were consummate professionals throughout the entire transaction. Their knowledge of the market and ability to dissect the comps was impressive. We especially appreciated their straight forward attitude while also being sensitive to our needs and timeline. We felt very comfortable in their hands because we knew they were working hard for us."
Chris and Sarah (Upper Westside)
"Living on the West Coast, I knew I needed help managing the sale of my empty NYC apartment. Louisa and Chris enthusiastically managed the entire process and put my mind at ease. They beautifully staged my apartment, got me an amazing price ($50k above the asking price) and closed within 3 months of being listed -- well before my goal closing date. Before listing my apartment, I received a couple of offers. Thankfully, I listened to their advice and avoided leaving a substantial amount of money on the table. On top of all of that, SIMPLE’s fee sensitive model saved me an additional $26K. They made everything seamless and straightforward from start to finish. Thanks Team Simple!"
Lynn (Greenwich Village)
"I thought selling my apartment would be a scary and nerve racking experience, but Chris and Louisa made me feel very comfortable every step of the way. They went, what I thought to be, above and beyond to make my apartment look amazing with their design/staging help as well as even making my bed one time for a showing. I knew they had my best interest in mind and truly worked hard to get the best price for my apartment. Thanks again for all your efforts."
Eric (Greenwich Village)
"Louisa and Chris were extremely professional and demonstrated how their expertise, clear understanding of the market and appropriate pricing can produce quick and desired results. I was impressed."
Walter (Upper Eastside)

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