SIMPLIFYING REAL ESTATE
Women Leaders: An Interview with Louisa Gillen, Co-Founder, The SIMPLE Real Estate Co.
More information5 Strategies for Setting Seller Pricing Expectations
One of the most difficult aspects of a real estate agent’s job is to manage a seller’s pricing expectations. In today’s shifting real estate environment, where numerous homes are sitting on the market for longer periods of time, it’s even more important to have realistic pricing conversations with sellers at the onset.
More informationSecret LLC condo buyers set to get city tax break
The city is moving to give cops and judges a break on their tax bills for using the same paper trails as crooks to hide their identity. The Department of Finance says it wants to help protect those in law enforcement — and other potential targets — who are being unfairly taxed because they bought their homes in the name of an LLC.
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Expert Interview with an Innovative Real Estate Duo
Unlike traditional brokerage models that focus on agent retention (more agents=more profits), SIMPLE's primary focus is providing the most valuable service to sellers while exclusively protecting their interests.
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5 Ways You're Sabotaging the Sale of Your Home
Well, sellers, we don't mean to freak you out, but we've got bad news: You just might be sabotaging your home sale. Obviously, that's the last thing you'd want to do, but one wrong turn—or wrong decision—could hurt your chances of landing a buyer. And the most unsettling part? You probably have no idea you're doing anything wrong.
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Louisa Gillen, Co-Founder and Principal Broker, The SIMPLE Real Estate Co.
I’m proud to be a female entrepreneur and am more excited than ever to build a successful company," said Louisa Gillen as part of her Women in Business feature.
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New NYC Brokerage Offers Hybrid Fee Structure
“Sellers deserve an approach that is transparent and financially smart, and one that provides unrivaled expertise, targeted marketing, expert negotiating and personal attention during every step of the sales process to create maximum value. This is what SIMPLE is all about,” says Gillen.
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Does a co-op or condo smoking ban boost the value of your apartment?
Smoking is on the decline in New York City, nudged along by more health-conscious lifestyles and legislation that makes it more expensive and harder to find public places where you can do it. For apartment buildings, an increasing number of buildings prohibit any and all smoking—even in the privacy of one’s own apartment. Aside from pleasing or infuriating residents, depending on how you feel about smoking, what’s been the bottom line of residential smoking bans? Does the value of your co-op or condo increase if your building bans smoking everywhere?
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New and nearly-new firms take up mantel in changing business
In the ever-evolving world of real estate, new firms and departments are looking to challenge the norms of the industry. From disputing an outdated commission model to rebranding a decades-old brokerage, different companies are looking to throw their name in the hat on how the real estate industry should move forward. In September, two real estate veterans from Corcoran broke off and created their own seller-focused brokerage called SIMPLE Real Estate Co.
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Corcoran alumni pioneer SIMPLE fee structure
Two former Corcoran brokers have launched their own firm with a hybrid fee structure they are betting will have sellers knocking down their door. Louisa Gillen and Chris Palminteri said their SIMPLE Real Estate Co. provides “a modern and honest approach to the sales process.”
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Industry Veterans Launch The SIMPLE Real Estate Co., the First Residential
Real estate industry veterans Louisa Gillen and Chris Palminteri, announced the launch of The SIMPLE Real Estate Co. (SIMPLE), the first residential real estate brokerage firm designed specifically for sellers. SIMPLE was co-founded by Gillen and Palminteri to thrust the stale, outdated brokerage model into the future by introducing a modern and honest approach to the sales process.
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